Identify the Perfect Flavor Combinations

The whiteboard was a battlefield of Post-it notes, each a potential new flavor for our energy drink. Mango? Passionfruit? Triple berry? We needed a way to break the stalemate.

Sound familiar? Enter MaxDiff and TURF – your unexpected heroes.

Selecting the perfect flavor combinations from a thoughtful list of candidates requires a robust approach to maximize both sales potential and market reach. When you combine MaxDiff (Maximum Difference Scaling) with TURF (Total Unduplicated Reach and Frequency) analysis, you get a powerful, scientifically-proven and comprehensive framework for your selection process.

While once time consuming, expensive, and complicated to execute – we have automated these powerful tools so they are accessible to all brands big or small. And deliver results FAST to keep up with your pace of product development.

Revealing True Preferences with a MaxDiff Survey

This is where the magic begins. Instead of simply asking consumers to rate flavors individually, a MaxDiff survey presents them with sets of options and asks them to choose the "most" and "least" appealing within each set. This forces consumers to make trade-offs, revealing their true preferences with remarkable accuracy.

Maximizing Reach with TURF

While MaxDiff helps you understand which flavors are most desirable, TURF analysis helps you maximize your market audience. TURF analyzes different flavor combinations to determine which set will appeal to the largest population of your target audience.

Identify the Winning Combinations

Analyze the TURF results to identify the combinations that achieve the highest market coverage while maintaining a strong flavor profile based on your MaxDiff findings. You now have data-backed choices to feel confident in your flavor recommendations.

Ready to grow in your category – fast?

Make informed decisions that increase the likelihood of product success. Reach out about our fast, affordable, and automated MaxDiff and TURF approach.