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The Secret Behind the Swyft Insights Model.
Swytchback was able to target the exact users we needed to persuade some of the world’s largest carriers to adopt the Branch platform. They were fast and supportive to get us what we needed, when we needed it, to grow our business.
Colin Behr, VP Partnerships
Branch
Swytchback is allowing us to hone in on the jewelry designs and styles that will sell best within each of our retailer partner's stores. The critical insights the Swytchback platform provides help us improve assortment creation and sell-through, driving improved decision making and performance.
Karen McKay, President North America
Karen McKay, President North America
Beeline Group
Our business is premised on consumers’ excitement to adopt a novel hardware design and compelling software and security features on the next BlackBerry smartphone. We needed to validate our plans for our investment and carrier partners, and we needed it quickly. Swytchback delivered – the data that they were able to develop within a week of our first meeting gave us and our partners the confidence to move forward based on actual consumer feedback. And when a carrier partner asked if we could obtain similar data from the UK and German markets, Swytchback was poised to develop the data in days.
Peter Franklin, Founder & CEO
OnwardMobility
This has been an incredibly flexible research tool that allows us to get a quick read on consumer behaviors, interests, and tastes.
Jonathan Pedersen, President and CEO
Monrovia Nursey Co.
We considered other, better known platforms but chose Swytchback because of its ability to simply and quickly test concepts more efficiently than other better-known providers.
Peter Sheldon, VP and Principal Analyst
Forrester Research
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