Explode your growth with this tool

You have a bunch of awesome ideas – new products and features, catchy marketing slogans, eye-catching package designs and ads – but how do you know which ones will resonate with the largest percentage of your target audience?

While traditional surveys give you an idea of how one idea resonates by itself, you need to know which lineup performs best. Enter TURF analysis, which will tell you the lineup that reaches the most unique people and exactly how many you'll reach.

Think of it like this: You're throwing a big party and need snacks all of your guests will love.  They have a variety of tastes and maybe even some dietary restrictions. You need to have the right lineup of snacks to make sure every guest is happy. TURF helps you pick that perfect snack spread! Instead of just knowing 70% like snack A, and 60% like snack B, 50% like snack C, TURF tells you a lineup of snacks that will delight all of your guests. Offering the 2 most liked snacks together actually only gives 80% of your guests a snack they will eat because of overlap. But snacks B & C gives 100% of guests a snack they will eat. Pretty cool, huh?

How TURF will make your life easier

• Smarter product choices
• Designs that will fly off the shelf
• Flavors customers will love
• Happier customers
• A budget that goes further

Now that you know why TURF is so great, what's the catch?

TURF analysis has been a secret weapon for the P&Gs of the world to dominate product categories. But it has always been expensive, slow, and out of reach for anyone without a statistics PhD. Think spreadsheets x10, complex calculations, hand-offs, and waiting…a lot of waiting. It wasn't exactly something you could do on the fly.

But guess what? We've flipped the script.

We started Swytchback because we wanted to do things differently. We build solutions that make the best research in the world accessible to everyone. We started with our mobile-first surveys that made everyone a survey taker. But we just took it to the next level. Swytchback’s TURF solution makes every marketer, product, and business owner agency caliber researchers.

Our platform now includes instant TURF analysis.

Think about the possibilities:

• You get rich data through engaging mobile surveys leveraging MaxDiff
• As that data rolls in, our platform instantly crunches the numbers and gives you TURF results.
• You see exactly which combinations of your offerings will reach the most unique people, right there on your screen

It's clear. It's actionable. It’s affordable. It's fast.

We're the only ones doing TURF analysis this way, and it will level up your game. Allowing you to tweak and optimize on the fly, to make sure you're consistently hitting the sweet spot with the widest possible audience.

Ready to ditch the guesswork and start truly giving your customers what they will buy?

Stop settling for slow, complicated analysis. Join the future of insights and see the power of real-time TURF for yourself.

Let's chat and we will show you how we can help you unlock your brand's full potential – instantly. Request a demo.

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