Fashion shoppers, decoded

Discover how today’s consumers choose, shop and connect with fashion brands.

We surveyed 521 U.S. consumers to understand how they shop, what influences their decisions and what they expect from fashion brands.

Today’s shoppers are balancing comfort and quality with personalization, sustainability and emerging trends. They are also moving between online and in-store channels and holding brands accountable for the experience they provide.
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In this report, we reveal:

1

What makes shoppers choose – and leave – a fashion brand

2

How consumers shop across online and in-store channels

3

How fashion preferences differ by age and region

See what shoppers are wearing, buying, and expecting next.

From comfort and sustainability to personalization and omnichannel shopping, explore the consumer preferences shaping fashion and retail.

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