Market research can be a significant revenue booster – when done right. Avoid these mistakes and use a streamlined approach to surveys in order to realize notable business growth.
- Unclear Objectives: Define your survey’s purpose clearly and early. Determine what insights you seek to gain and how these will drive actionable decisions.
- Asking Too Many Questions: Long surveys lead to respondent fatigue and lower completion rates. Keep surveys concise by focusing on questions that directly relate to your objectives determined in step one.
- Poor Question Design: Ambiguous or leading questions can skew results. Use clear, unbiased language and avoid jargon.
- Over Complicated Structure: A complex survey layout can confuse respondents. Use logical flow and structure, grouping related questions together.
- Neglecting QA: Skipping QA testing can lead to issues. Test drive surveys with your team or a small sample to identify any confusing questions or technical glitches.
- Failing to Analyze Results Thoroughly: Collecting data is just the first step. Analyze results promptly, looking beyond surface-level findings to uncover actionable insights.
- Disregarding Privacy and Security: Ensure surveys adhere to data protection regulations and reassure respondents of their anonymity and confidentiality.
- Not Acting on Insights: Survey results should drive meaningful action. Share findings with relevant stakeholders and implement changes based on the insights gained.
By avoiding these common survey mistakes and following best practices, you can ensure your surveys deliver valuable, actionable insights that drive business growth.Swytchback’s team does all of this and more for you. We will lead you through the process of creating surveys that generate sky-high response rates by using mobile optimized surveys that are easy for any consumer to navigate, and affordable for you.To optimize your survey strategy, schedule a demo today!
