Thought Piece
Written by: Sam Kritzer, Project and Product Management, Swytchback
I recently had the opportunity to attend Startup CPG’s Grocery Run event in Los Angeles. I was surrounded by a host of entrepreneurs and leaders in the consumer packaged goods space looking to further their industry knowledge and expand their brand’s store positioning. It’s inspiring to bask in their creativity, ambition, and drive to succeed in a competitive marketplace.
While there, I spoke with different brands about their distribution strategies; a phrase that came up a lot is “get cans in hands.” It summarizes what startups are trying to do: get a new product into the hands of the right people by securing the right retail placement.
At Swytchback, we’re committed to supporting startups from the ground up, fostering long-lasting relationships that drive mutual growth.
Here is how we help startups exceed their goals.
Startups must grasp customers and the market landscape to secure that sacred shelf space. Through our insights into what consumers value and how trends are changing, we help them make good decisions at a more competitive price point than your traditional market research agency.
With limited resources, startups need to strategically choose which initiatives to invest in. Swytchback assists in analyzing which efforts will drive the most engagement and sales so that startups can move forward with confidence.
The ability to act quickly is central in a fast-paced market of evolving customer demand. With our platform’s real-time data, startups can change their strategy and focus on what their customers want as it is changing. This allows stores like Whole Foods, Sprouts, and Safeway to see that your product will satisfy their consumers’ demand.
Startups often face a variety of challenges as they grow. Whether testing fresh ideas, gauging consumer sentiment, or sizing up rivals, Switchback is on hand to help. Our research applications will aid you as your needs evolve to make sure you stay competitive with your fellow brands who will be next to you on the shelf.
When speaking with the founders, one thing was evident – they are passionate about their product and care about making an impact. We are dedicated to providing these innovators with the insights and tools that fuel their growth.
As we move on, I can’t wait to see how startups leverage the insights we deliver to get more cans in hands and forge lasting relationships. We help create a vibrant CPG ecosystem by partnering with these future leaders.
