Thought Piece
Market research and creating content that speaks to your target customer can feel like tedious (and overwhelming) tasks, yes? With the right approach, you can transform these projects – ensuring you exceed your marketing goals without the guesswork.
How can you do that? By incorporating these research solutions with mobile-first, fully customizable, affordable online surveys (just like Swytchback’s solution).
Pinpoint your consumers’ real preferences
Prioritize designs, flavors, or packaging that is most likely to resonate with your target audience by using MaxDiff and Pairwise methodologies in your surveys. Swytchback’s innovative approach uses images to make it fast and simple for any consumer to respond with their honest opinions and make it easy for you to make decisions.
Speaking of target audience, use the tips in this document to ensure you send your surveys to the right people. Whether through your CRM (your acquired email addresses and current customers) or a targeted panel (reaching your ideal potential customer in the wild using specific demographics and purchasing behaviors), identifying the ideal audience is key to maximizing the power of MaxDiff and Pairwise.
Stop the scroll
Not many tasks are harder than catching the attention of someone you need to buy your product (plus, you know that they will love it so why won’t they just convert?!). By using the correct methodology, you can test all of your great taglines, ad ideas, and any other content to ensure you will earn that much deserved tap. Even better if the platform used is easy for any type of customer to complete (like this one).
Make confident recommendations to your boss that will boost revenue
Find the best combination of products or services that will reach the largest number of customers with Total Unduplicated Reach and Frequency (TURF analysis). By using this, you have data-backed recommendations that are sure to appeal to your target audience, enabling you to surpass your revenue goals.
Research should be a cornerstone of your marketing strategy, not a burdensome task. By leveraging the power of online surveys that use rigorous testing methodologies such as MaxDiff, Pairwise, and TURF, you can transform research into a dynamic tool that drives revenue and fuels business growth.
