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As a CPG brand looking to launch faster and reduce risk, you need to make informed decisions and convince retailers your products are guaranteed to sell. We provide fast, accurate, and affordable consumer insights that give you the confidence to do both.
Imagine the other insights you're missing! Our monthly Pulse of the Consumer report delivers consumer trends straight to your inbox. Each report is packed with the latest data from thousands of U.S. respondents, giving you a clear picture of:
• Consumer economic sentiment
• Spending behavior
• Dining preferences
Know exactly which product features, packaging, or flavors your target audience prefers so you can prioritize what drives purchase. MaxDiff reveals a clear hierarchy of consumer preference, helping you cut through the noise and make faster, more confident decisions. Use it to reduce launch risk, increase retailer buy-in, and capture emerging trends before competitors do.
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Discover which visual elements, colors, and layouts will truly "pop off the shelf" and grab consumer attention.
Pinpoint the exact flavor profiles and ingredient combinations that will become fan favorites and drive repeat purchases.
Pinpoint the exact flavor profiles and ingredient combinations that will become fan favorites and drive repeat purchases.
When you're launching new products or expanding your line, you want to ensure you're appealing to the widest possible audience without diluting your impact. That's where TURF analysis comes in. By simulating different product combinations, TURF helps you maximize reach and reduce risk.
Identify the ideal mix of products or flavors that will appeal to the largest segment of your target market.
Demonstrate to distribution partners the potential reach and sales volume of your product assortment, making it easier to land prime shelf space.
Avoid investing in products or variations that only appeal to a small niche, ensuring your resources are allocated to maximize market penetration
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See how quickly you can test your product lineup for retailer success and avoid costly missteps. Provide us with a few quick contact details and we'll be in touch!