Grow Your CPG Brand Faster

Insights to turn browsers into buyers

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Make every product decision with confidence

As a CPG brand looking to launch faster and reduce risk, you need to make informed decisions and convince retailers your products are guaranteed to sell. We provide fast, accurate, and affordable consumer insights that give you the confidence to do both.

Did you know 71% of consumers wait for a sale to make a purchase?

Imagine the other insights you're missing! Our monthly Pulse of the Consumer report delivers consumer trends straight to your inbox. Each report is packed with the latest data from thousands of U.S. respondents, giving you a clear picture of:

• Consumer economic sentiment
• Spending behavior
• Dining preferences

Increase Product Success Rate with MaxDiff

Know exactly which product features, packaging, or flavors your target audience prefers so you can prioritize what drives purchase. MaxDiff reveals a clear hierarchy of consumer preference, helping you cut through the noise and make faster, more confident decisions. Use it to reduce launch risk, increase retailer buy-in, and capture emerging trends before competitors do.

Test Drive a MaxDiff Survey

Design irresistible packaging

Discover which visual elements, colors, and layouts will truly "pop off the shelf" and grab consumer attention.

Develop winning flavor combinations

Pinpoint the exact flavor profiles and ingredient combinations that will become fan favorites and drive repeat purchases.

Craft compelling claims that convert

Pinpoint the exact flavor profiles and ingredient combinations that will become fan favorites and drive repeat purchases.

TURF Analysis: Maximize Your Reach and Minimize Risk

When you're launching new products or expanding your line, you want to ensure you're appealing to the widest possible audience without diluting your impact. That's where TURF analysis comes in. By simulating different product combinations, TURF helps you maximize reach and reduce risk.

Optimize your product portfolio

Identify the ideal mix of products or flavors that will appeal to the largest segment of your target market.

Strategize for retail success

Demonstrate to distribution partners the potential reach and sales volume of your product assortment, making it easier to land prime shelf space.

Reduce costly guesswork

Avoid investing in products or variations that only appeal to a small niche, ensuring your resources are allocated to maximize market penetration

Schedule a Demo

See how quickly you can test your product lineup for retailer success and avoid costly missteps. Provide us with a few quick contact details and we'll be in touch!