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Retailers

Build assortments around what consumers will choose

Evaluate new products, compare them against the current shelf, and identify the assortment that can reach the most consumers.

Swytchback gives retail teams fast, decision-ready consumer evidence to support assortment, category, and shelf decisions with confidence.

See how Swytchback works
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Know what to add, prioritize, and make room for

Evaluate New Products

Compare new products against existing options to understand which additions bring the strongest consumer potential.

Optimize Assortments

Identify which combination of products can maximize consumer reach while minimizing unnecessary overlap.

Understand Incrementality

See whether a new item reaches new shoppers or simply shifts demand away from products already in the assortment.

Prioritize Shelf Space

Use consumer evidence to determine which products, varieties, or SKUs deserve greater visibility, distribution, or space.

Get to clearer assortment decisions, faster

Compare more options and understand the tradeoffs without adding months of traditional research to your decision process.

90%+

Completion rates
Mobile-first studies keep consumers engaged, producing cleaner data for product and assortment decisions.

Fast

Decision-ready answers
Turn complex product comparisons into clear recommendations your merchandising and category teams can use.

Flexible

Built around the decision
Evaluate a single category, upcoming reset, new-product set, or broader assortment opportunity.
See how it works
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Consumer demand helped earn more shelf space

Swytchback helped Crunchy Hydration identify the flavor consumers wanted most before launch.

After seeing 135% faster growth within three weeks of launch, the strong consumer response helped expedited expansion into retailers including Kroger, Wegmans, and Thrive Market.

Read case study

Know where to place your next bet

Whether you're evaluating new products, planning a category reset, or optimizing an existing assortment, Swytchback gives you consumer evidence to understand what deserves space.

Talk through your next assortment decision