Crunchy Hydration achieved 135% faster growth within three weeks of launching a new best-selling flavor and packaging identified through Swytchback’s MaxDiff and TURF analyses.

Swytchback helped Bowery Farms evaluate 18 flavor concepts, measure the opportunity for a salad kit line extension, and identify what matters most to shoppers at the time of purchase.

New City Microcreamery worked with Swytchback to turn product ideas into consumer-backed insights to make more confident decisions about what compels shoppers to try their brand over another.