Swytchback Blog

Guerilla Surveying: Unconventional Research for Impact

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 15:12:41 GMT

Guerilla marketing has been around since 1984, but what if there was a way to take it to the next level? Enter the world of guerilla surveying.

What is concept testing and why you should use it?

Swytchback Inc. — Tue, 08 Sep 2026 15:03:48 GMT

When it comes to your business, you want to be sure that you are delivering products and services that your customers will love. After all, your customers are the lifeblood of your company.

The Psychology of Engagement: What Makes a Survey Irresistible

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:58:47 GMT

Getting people to start a survey is half the battle. The real victory lies in getting them to complete it – and to do so thoughtfully and honestly. We've all encountered surveys that feel like a chore: endless questions, repetitive formats, and a distinct lack of anything that holds our attention.

6 Ways to Know If Your Product Has Real Demand

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:55:06 GMT

"Will consumers actually buy my product?"

Revolutionize Your Data With These Research Techniques

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:49:19 GMT

The right research methodologies provide deep, actionable insights into your target consumers’ preferences, behaviors, and needs – leading to confident decisions. We leverage the most advanced and trusted methodologies to get you the answers you need so you never have to go into a meeting unprepared again. Wondering which methodology is right for you? Read on and send us an email if you’d like help.

Common Survey Mistakes and How to Avoid Them

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:43:32 GMT

Market research can be a significant revenue booster – when done right. Avoid these mistakes and use a streamlined approach to surveys in order to realize notable business growth.

IIEX 2025: Future of Insights with AI & Human-Centric Data

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:34:01 GMT

The future of insights is here, and we’re ready for it: Swytchback at IIEX 2025

It’s no secret that the insights landscape is changing, and we are in the midst of this evolution.

Startup CPG Event Takeaways: "Get Cans in Hands"

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:31:23 GMT

Getting “Cans in Hands”: My Takeaways from the Startup CPG Event

Written by: Sam Kritzer, Project and Product Management, Swytchback

How understanding consumer behavior through surveys will transform your business

info@swytchback.com (Swytchback) — Tue, 08 Sep 2026 14:21:54 GMT

To successfully develop your product line and drive sales, you need to understand consumer behavior. One of the most powerful ways to do this is through surveys, gaining a direct line into your target customers' minds.

Boost Marketing ROI: Surveys, MaxDiff & TURF

info@swytchback.com (Swytchback) — Thu, 03 Sep 2026 17:33:41 GMT

Market research and creating content that speaks to your target customer can feel like tedious (and overwhelming) tasks, yes? With the right approach, you can transform these projects – ensuring you exceed your marketing goals without the guesswork.