Discover what's driving the functional beverage market.
We surveyed 500+ Americans to uncover their preferences and habits regarding functional beverages.
The global functional beverages market is booming and expected to be worth around USD 466.5 billion by 2034, up from USD 230.6 billion in 2024. So what's driving the consumers who are contributing to this massive growth? In this report we reveal:
Top health benefit drinkers want to address with functional beverages
The fan favorite flavors across demographics
How consumers' consumption of these drinks has changed in the last year
See what the hype is all about...
Consumers are loving functional beverages, explore why.
Know where to place your next bet
Whether you're preparing for your first launch, refining a product already in market, or getting ready to pitch retailers, Swytchback gives you consumer evidence before you make the investment.
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