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What makes shoppers choose – and leave – a fashion brand
We surveyed hundreds of U.S. consumers to understand how they shop, what influences their decisions and what they expect from fashion brands.
Today’s shoppers are balancing comfort and quality with personalization, sustainability and emerging trends. They are also moving between online and in-store channels and holding brands accountable for the experience they provide.
In this report, we reveal:
In this report, we reveal:
How consumers shop across online and in-store channels
How fashion preferences differ by age and region
